Are You Building An Email List? 8 Simple Points On Why You Should

Building and maintaining a high quality list of subscribers is vital to any marketer’s success.  No matter what niche you decide to enter, having a list of targeted leads is absolutely critical.  Can you name one successful marketer out there that doesn’t have some sort of lead collection?  Let’s go over some of the most important steps you need to take to ensure your email list is profitable:

1. First, make sure you put up a good landing page. Your landing page should only be asking for 1 simple action… to have your visitor supply an email address. An excess amount of buttons and page links will only take away from your subscribers.
2. Offer your visitors the opportunity to opt-in to your mailing list for something of value. This is niche specific. If you have a website for “weight loss” you can give away a specific workout or diet for an opt in. The process of opting in should be considered the same as any monetary transaction.
3. Make sure any freebies you give away are of the highest quality, because the subscribers on your list will judge the worthiness of your products and services based on the freebies they get.
4. Make sure you keep your lead’s information private. If you tell your leads you will not share his or her personal information, then don’t share it with anyone. You will ruin your reputation, and word spreads fast on the Internet.
5. Provide top-notch customer service. This is THE number one way to stay ahead of the game. If your customers are happy and you resolve their questions and complaints immediately, then you will win their loyalty and trust. I personally get 2-5 emails a day asking for additional information and help. I spend probably an hour each day providing this additional information.
6. Like the previous bullet, respond to your leads’s complaints or inquiries immediately. The goal in mind should always be to satisfy your potential customers. Obviously there will be people out there that complain about anything, but if enough people complain about the same thing, you know a greater problem exists.
7. When emailing your list, be sure to provide quality content. One of my biggest pet peeves are the self-proclaimed “gurus” promoting product after product to their list. This will make money, but you’ll also have no relationship with your subscribers. Always build a relationship with your leads. A blog is a great way to do this.
8. Remain truthful and honest in all you do. A customer will sniff out a scam faster than a dog will a bone. Don’t lie, don’t trick, and don’t steal.

If you are not building a list or collecting leads in your online business, whether as an affiliate or product owner, then you’re seriously leaving an unmeasurable amount of money on the table. Leads and traffic are the lifeblood of any business, so list-building should be one of your main priorities!

Leave me a comment below on what your major concerns are with list-building.